After the success of Atelier Frites Amsterdam in the Netherlands and Belgium, Sergio Herman has set his eyes on opening in London according to Big Hospitality.
The website which covers the UK market said that they understood that Sergio Herman had instructed property agents to look for places in central London with the aim being to open the first Frites Atelier in London by the end of the year or the beginning of next year.
Earlier this year, Sergio Herman opened the first Frites Atelier Amsterdam, a french fries chain in the Belgian city of Antwerp on Friday, the first outside the Netherlands.
Later this year another Frites Atelier will open their fifth shop. This time it will be in Amsterdam after the successful opening of the shops in The Hague, Utrecht and Arnhem.
The mission of Atelier Frites is to turn the humble potato and this common fast food into something good. Herman has been researching potatoes to find the best varieties that he will use for the chain and the sauces that will accompany the fries will change according to the seasons and are all home made.
The former three Michelin star chef of Oud Sluis was considered to be one of the best chefs in the world before he decided to stop cooking to turn to different ventures. He has successful opened Pure C in Cadzand in Zeeland, the Netherlands, The Jane in Antwerp, considered by many to be one of the most beautiful restaurants in the world and more recently he has opened a harbour restaurant in Cadzand called Air Republic.
Herman is collaborating with Dutch designer Piet Boon on the concept. The napkins will be designed by cartoonist Kamagurka. Sergio Herman has said that eating french fries is a pleasure so why not eat them in a pleasant environment.