The much awaited Frites Atelier Amsterdam, a french fries chain created by one of the world’s most talented chefs Sergio Herman, will be opening in the Belgian city of Antwerp on Friday.
Launched last year in the Netherlands, this will be the first Frites Atelier Amsterdam in Belgium (and the fourth shop selling french fries). The shop which opens from 11am on Friday and is located in Gasthuisstraat.
This is the second venture of Sergio Herman in Antwerp following the very successful opening of The Jane (Antwerp, Belgium), a two Michelin star restaurant set up together with chef Nick Bril.
There seems to be no stopping Sergio Herman. After deciding to stop cooking full time at the end of 2013 when he closed his three Michelin star restaurant Oud Sluis in the Netherlands he has successfully launched new projects like The Jane, further developed Pure C, created Frites Atelier and later this year will open Air Republic in Cadzand.
Belgium may be known for its french fries but will find tough competition from Herman whose aim with the chain is to turn the humble potato and the common fast food into something good. Herman has been researching potatoes to find the best varieties that are used for Frites Atelier for the chain and the sauces that accompany the fries change according to the seasons.
Herman collaborated with Dutch designer Piet Boon on the concept.