There is no stopping Sergio Herman, one of the world’s most talented chefs. After deciding to stop cooking full time at the end of 2013 when he closed his three Michelin star restaurant Oud Sluis in the Netherlands he has now decided to put his name on a new project with the aim of creating the best ‘french fries’ chain in the world.
The aim behind the new chain is to turn the humble potato and the common fast food into something good. Herman has been researching potatoes to find the best varieties that he will use for the chain and the sauces that will accompany the fries will change according to the seasons. The five first sauces are expected to be basil, pepper, truffle, bearnaise and mayonnaise.
The first shop will open in the Hague in July and four others are expected to open in the major cities of the Netherlands including Amsterdam. The chain is then set to open in Belgium (where Sergio Herman has his two star restaurant The Jane together with Nick Bril.
Herman is collaborating with Dutch designer Piet Boon on the concept. The napkins will be designed by cartoonist Kamagurka. Sergio Herman has said that eating french fries is a pleasure so why not eat them in a pleasant environment.
This is the second project that Herman is set to open this year. Late last year, Herman had announced that he wanted to open a new harbour restaurant, pavillion and takeaway in Cadzand, the Zeeland seaside resort where Pure C is also based.