Have you ever wondered why food can be so memorable when the quality of ingredients is high? When that is the case, you do not need to add many ingredients for a spectacular meal. A humble tomato, grown and picked when it should, during a hot summer in the Mediterranean, can stir up incredible emotions and memories of childhood. Just add olive oil, some basil, salt and you have the makings of something extremely special.
The same goes for meat. Are you curious why meat can taste so different? Price in this case really matters. But if you are concerned about the price, you can also think that buying something better and then making the most of that ingredient will enable you to take it further.
We therefore want to bring to your attention a campaign by Slow Food UK “Less is More” which advocates ‘Slow Meat Better, Less’. It suggests we should stop asking why real food is expensive and instead start asking ourselves why processed food is so cheap.
The Slow Meat campaign is aimed at raising awareness on the current industrialised farming practices which are largely hidden from the public eye. They conceal environmental, health and social issues. Slow Food believes that the way meat is produced and consumed in the current system is unsustainable and has detrimental effects on the environment, human health, animal welfare and small-scale farmers. Slow Food’s solution is to eat less and better meat by paying a fair price and supporting small scale producers. It is a campaign we fully support.
It is extremely important to support your local butchers who can indicate the exact provenance of the chicken or beef you are going to buy. Remember, you can also make your meat go further if you take the time to prepare a delicious stock which you can use in a soup or to create another dish with the little meat that might be left-over on the bones. Trust us, it is not that difficult or time consuming. Especially in these cold winter evenings, there is something therapeutic about preparing your own meat stock.