MILAN: Milano Wine Week has launched a campaign in aid of two hospitals in Bergamo, the epicentre of the COVID-19 crisis in Italy.
The Milano Wine Week is calling on the Italian and international wine world to support Policlinico San Pietro in Ponte San Pietro and Policlinico San Marco in Zingonia.
The third edition of the largest wine event in Milan will take place from October 3 to October 11.
The president of the event Federico Gordini said that while their aim is to rehabilitate the image of Italian wine in the medium and long term we can only be focused on the present. “This is why we have chosen to support two hospitals in the province of Bergamo, the epicenter of the emergency. All funds will be donated for the purchase of materials and equipment for the improvement of the intensive and sub-intensive care unit, disposable and sterile respiratory helmets and gowns for healthcare personnel.
Donations are open can can be made through the Gofundme platform at the following link.
Gordini said that the international image of Italy has been impacted by the crisis. “We are creating a digital communication campaign that aims to celebrate what Italy brings to the world: quality, taste, territory, supply chain, research, craftsmanship.
A campaign based on short videos shot in English language featuring producers, managers, importers, influencers, opinion leaders, sommeliers, restaurateurs and wine innovators from around the world. Through a short video of 60 seconds, simply recorded with a smartphone, wine business professionals will be asked to become the voice and the face of Italian wine excellence.
“We want to create a large community of people who love Italy and want to support, especially at this time, the values of Italian wine world. An excellence that doesn’t stop. This is why we ask all the companies, wine groups, opinion leaders and operators of Italian wine to share this message and to invite all their contacts of wine business international family to do the same,” said Gordini.