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Food on the Edge and reinventing the food congress

October 23, 2017 by Andrea Petrini Leave a Comment

Could Food on The Edge 2017 be the final nail in the coffin of the ‘Food Congress’ as we know it? If so, it’s about time. Because for 20 years the format – or should we say the frame – has always been the same. An auto-promotional, showing off, a dully TV-oriented gig on a stage starring the usual mix of techniques and dishes. A predictable playlist of chefs vogueing, making it up (to measure) for an audience of sponsors and wannabes. The Berlin Wall has fallen down, long gone are the days of Lo Mejor de la Gastronomia in the Basque Country. But something has happened since then. When the Mad Food Camp took off in 2010 a page was turned. No more mimicking with knives and forks, no more joggling with pots and pans, there you go: speak your heart out and make sense of yourself. Even make a fool of yourself. At its best, when it kept the usual big, boring names and old French farts at bay, MAD opened new doors, setting new standards, reconciling deep thoughts and emotions. And that’s … [Read more...]

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