The Jane restaurant in Antwerp, Belgium considered to be one of the most sought after tables in the world has made it easier for customers looking to book at The Jane to get a table.
Nick Bril, chef of The Jane and co-owner of the restaurant with Sergio Herman said that after hearing a million times that it is impossible to get a table at the restaurant he thought it a good idea to launch an active platform instead of posting about last minute table availabilities in in their normal feeds.
To this end, the restaurant has created a new Instagram account called The Jane Instantly. Every week, the restaurant will list the possible booking options which makes it considerably easier that checking the website.
“This feed will be all about weekly booking options, so the communications via that profile will be for offered options that week,” Nick said.
Restaurants have used social media before to try and sell last minute tables that become available but this is a very interesting innovation which will enable people really wanting to visit the Jane to find a table. The current reservation system online opens three months in advance and is normally sold out on the same day.
For its launch of The Jane Instantly, the Jane have offered tables for lunch on Tuesday, Wednesday, Thursday and Saturday of this week.
The Jane is housed in a former chapel and is often considered as one of the most stunning restaurants in the world.
Nick Bril, 33, has recently also launched his cook book 33 which features recipes for hobby chefs as well as techniques and experiences for professional chefs in English.
Earlier this year, he also launched the The Jane Table, a private dining room in his office at PAKT, just metres away from the former military chapel where The Jane is based in Antwerp.