Delivery of restaurant meals has been revolutionised through platforms like Deliveroo and Uber Eats. Now COLLECTIVfood aims to revolutionise the supply to restaurants connecting food producers directly with food producers cutting out the middleman and thus passing savings to both the customer and supplier.
COLLECTIVfood Founder, Jeremy Hibbert-Garibaldi (great great grandson of Italian revolutionary General Garibaldi who helped to unify Italy), says “ the way that food is supplied into restaurants is old-fashioned, inefficient and ready for a revolution. We have built an easy-to-use procurement platform that directly connects restaurants and food producers and we are already seeing massive traction. It’s a win-win scenario.”
One of their first restaurant customers, Notting Hill based rotisserie restaurant Cocotte , has seen huge benefits. “Through COLLECTIVfood we have a better quality chicken for a lower price, and since this is our primary ingredient it is significantly improving our bottom line ” says Romain Bourrillon, CEO of Cocotte.
Garibaldi said that in the UK there are over 260,000 restaurants and food outlets to choose from, 1 out of every 3 meals is already eaten out and the latest technology is being used to bring ever more restaurant meals to our homes through platforms like Deliveroo and Uber Eats.
“The way that food supplies are ordered by restaurants (which is in itself a £15billion industry) is stuck in the stone age – procurement orders are often made over the telephone onto answer machines and even sometimes by fax. What’s more this supply chain is dominated by big distributors who typically take a 30-40% margin and charge a huge listing fee, pushing up prices and making it hard for quality suppliers to operate in this area.
There are also enormous benefits for producers. “ With just a few clicks, I can have a dedicated sales team showcasing my whole product range to hundreds of suppliers at no cost ” says Renée Lacroix, founder of La Cremerie . The platform also aggregates all of your orders, takes care of invoicing, and offers a customer credit checking facility to eliminate bad debt.
COLLECTIVfood started life as a B2C artisan food marketplace called Caprera before ‘pivoting’ in early 2017.