The days when the only thing you could order for home delivery was a pizza or a meal from a fast-food outlet have been over since the launch of restaurant delivery services opening in different cities around the world.
The service is hotting up worldwide with a number of platforms entering the market with the aim of offering a service to both customers and also restaurants who would otherwise not offer deliveries.
The same could be said for Belgium. Deliveroo, a UK restaurant delivery start-up launched in Brussels on 6 October setting it in direct competition with a similar start-up Take Eat Easy, which is Brussels based and which had launched in 2013.
Deliveroo, with its motto ‘Proper Food, Proper Delivery’ is offering a delivery service from ‘quality restaurants’ to homes and offices.
The company was founded in February 2013 in London by William Shu and Greg Orlowski. With proprietary software and a logistics platform, it offers deliveries from high quality restaurants or ‘top-end chains’.
It is in the middle of an international expansion and is currently present in more than 35 cities worldwide.
The Brussels branch has launched with a list of over 60 restaurants on offer including among others Viva M’Boma, Le Petit Comptoir des Galeries, Fornostar, Meet Meat, La Kasbah, Piccola’Store, Prego l’Atelier, Little Tokyo, John and Rose, Les Filles, L’Oriento, Cool Bun and Balls & Glory.
Deliveries are made by bicycle. Orders and payments are made on the website and the company is also set to launch an IOS application in the coming days.
The system is simple to use. You enter your address and the time you want your delivery and the website will offer a list of restaurants that offer delivery service in that area. Orders can be made either 24 hours ahead or else using a fast delivery method. The average waiting time from the order is around 32 minutes which includes the time of the delivery by the cyclists (maximum time of seven minutes).
Deliveries in Brussels are starting in central Brussels (Bruxelles Ville, Saint Gilles, Ixelles, Uccle, Forest and Etterbeek. In the coming weeks, the list of restaurants is set to increase and the service will be extended to Woluwe, Auderghem and other surrounding areas.
The managing director of Deliveroo, Belgium Mathieu de Lophem said: “We are extremely pleased to launch Deliveroo in Belgium. Brussels is our first step, it is the capital. We know that the ‘Bruxellois love to eat out at some of the best restaurants in the city but sometimes, either because of work or family, they cannot. The service is also convenient for a night in or a proper lunch at the office.”