All the origins of Austrian wine have been catalogued in a new website austrianvineyards.com, a first a wine-producing country. No other wine-producing country has ever catalogued all the origins of its wines and presented them in such a detailed way. Alongside the digital version, new single vineyard maps of all winegrowing regions are now available in printed form, showing all single vineyards that have been legally defined as such. The level of detail and cartographic standards also represent a milestone for the Austrian wine industry.
The Austrian Wine Marketing Board (Austrian Wine) launched the digital atlas on 17 June after three years of groundwork.
This site brings together all of Austria’s legally defined wine origins on a single interactive map – from the bottom level, where a wine’s origin is simply defined as being Austrian, through to the next levels of the country’s 27 winegrowing regions and 458 winegrowing municipalities, to the top level of origin, where wines originate from one of the highly revered single vineyards (Rieden), of which there are more than 4,300 in Austria.
Austrianvineyards.com provides descriptions and data about all levels of origin – and the smaller the designated origin, the more detailed the information. Every single vineyard (Ried) description contains information about the area under vine, elevation, incline, orientation, average temperature, precipitation and sunshine hours, for example, which are key parameters for determining the quality and characteristic flavour of a wine. The Steiermark (Styria) single vineyards are still in the process of being officially defined, but they should be ready to be added to the platform by the end of the year. Austrianvineyards.com will be continually updated to reflect the latest legal developments within the wine industry.
The wine origins atlas at austrianvineyards.com, as well as the printed maps, are the result of three years of intense collaboration with the Department of Geography and Regional Research at the University of Vienna and the firm plan+land. The Austrian wine industry now has revolutionary, first-class tools for helping them to secure the success of their origin marketing.
Chris Yorke, CEO of Austrian Wine said “Right from the outset, our goal was to provide our winegrowers with the best tool to drive their marketing forwards, whether this be to promote ex-cellar sales, wine tastings or exports. However, wine merchants, sommeliers and journalists from all corners of the world can now gain unprecedented insights into the wine-producing country of Austria, too. The project makes us international pioneers.”