Sergio Herman’s third Belgian branch of Frites Atelier in Belgium will open in Brussels on 2 March. This will be the third Belgian branch of the famous fries shop that the Dutch chef opened in Amsterdam first.
Frites Atelier in Brussels will be opened in Rue Saint Catherine in central Brussels close to Dierendonck’s meat shop.
Just like the Frites Atelier in Gent, the one in Brussels is expected to have more seats and offer a more extensive menu compared to the current Ateliers in the Netherlands and Antwerp.
The opening in Brussels is expected to be followed by more openings in the Belgian capital including one at the Brussels Airport.
Sergio is looking into expanding the concept to Germany and France. He has commissioned research into big cities to find busy streets that could welcome such a food concept.
Sergio is also developing the concept so that it can work not just in permanent locations but also for private events and festivals. This should be launched by the end of this year.
Frites Atelier is a fries concept in which taste, craftsmanship, and personality are brought together. It is a fast food concept with an almost maniacal attention to detail and quality. Despite the great attention to quality, Frites Atelier is very accessible and has been a huge success in its current locations in The Hague, Arnhem, Utrecht, Antwerp.
Frites Atelier evolved from Sergio’s love for French fries. The first branches were opened in 2016 after more than 18 months of testing different potato varieties, researching soil types and other issues related to creating top quality fries.